Bodies, embodiment, advertising

Embodiment is a hard concept to grasp.  We don't just have bodies, we are bodies, movements, capacities, abilities...we experience the world through our bodies and literally and figuratively feel what it's like to be alive.

Here are three recent advertisements that shamelessly play on the idea of bodies and embodiment.  As a result of watching these you should definitely vote, buy a Volvo and drink Smirnoff vodka.  If you do, remember to be a donor.

http://www.youtube.com/watch?v=8nc-lmer_TQ

http://www.youtube.com/watch?v=nbEVE0CPdR8

http://www.youtube.com/watch?v=tPQJXhZK_4k